
Advertising
Concept and Copy
George Felton(Author)
WW Norton & Co (Publisher)
2nd Edition
Published on 28. March 2006
Book
Paperback/Softback
256 pages
978-0-393-73159-0 (ISBN)
Article exhausted; check for reprint
Description
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
Reviews / Votes
"Comprehensive.... A thorough and informative study." -- Adbrands.net "The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended." -- ChoiceMore details
Edition
Second Edition
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
45 color, 180 black & white
Dimensions
Height: 279 mm
Width: 218 mm
Thickness: 18 mm
Weight
939 gr
ISBN-13
978-0-393-73159-0 (9780393731590)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
09/2013
3rd Edition
WW Norton & Co
€84.47
Shipment within 15-20 days
Additional editions

George Felton
Advertising
E-Book
09/2011
2nd Edition
W. W. Norton & Company
€55.99
Available for download
Person
George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie's Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro's How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers' Conference, and a speaker at Harvard's Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.