How Hits Happen
Forecasting Predictability in a Chaotic Marketplace
Published on 1. July 2000
Book
Paperback/Softback
256 pages
978-1-84203-005-9 (ISBN)
Description
How does a movie like "Titanic" captivate the public and break box office records worldwide? What set the Spice Girls apart from other bands? And what made "Captain Corelli's Mandolin" a bestseller? This text explores the hidden patterns behind "hits", examining the interaction of various factors.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Orion Publishing Co
Target group
Professional and scholarly
Illustrations
4 colour diagrams/graphs
Dimensions
Height: 198 mm
Width: 129 mm
ISBN-13
978-1-84203-005-9 (9781842030059)
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Schweitzer Classification