Treated Like Family
How an Entrepreneur and His Employee Family Built Sargento, a Billion-Dollar Cheese Company
Published on 10. April 2018
Book
Hardback
352 pages
978-1-4789-9286-8 (ISBN)
Description
Told from the viewpoint of four generations of the Gentine family, this portrait reveals the secrets that enable Sargento Cheese to become an industry leader and provides entrepreneurs with key managerial strategies that will help them succeed in business and life.
More details
Language
English
Place of publication
New York
United States
Publishing group
Time Warner Trade Publishing
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 231 mm
Width: 157 mm
Thickness: 30 mm
Weight
862 gr
ISBN-13
978-1-4789-9286-8 (9781478992868)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Tom Faley, as a twenty-nine-year employee of Sargento, had the opportunity to share numerous, private conversations with the founder, Leonard Gentine, before his passing. As a long-term veteran of Sargento, Tom speaks on a large portion of the corporate history from first-hand experience. Holding an MBA in Marketing, Tom played active roles in shaping Sargento, including starting and developing many departments within the company: marketing, consumer research, consumer promotions and new product development. In addition, he holds a patent in his name for Sargento. For over eight years, he has written a blog as well as weekly essays underscoring the company's culture.