Business Communication
Published on 1. January 1997
Book
Hardback
800 pages
978-0-205-16243-7 (ISBN)
Description
Focusing on communication strategy as it actually occurs in a range of real organizational settings, this text explores the interaction between occasion, writer, audience and message that must be understood to produce effective business communications. Interactive in approach, the book involves students with business communication basics and contemporary issues through examples drawn from companies.
More details
Language
English
Place of publication
Upper Saddle River
United States
Target group
Adult education
College/higher education
Illustrations
Illustrations (some col.), 1 form, 1 port.
Dimensions
Height: 235 mm
Width: 178 mm
Weight
1632 gr
ISBN-13
978-0-205-16243-7 (9780205162437)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Communication in a diverse and global workplace; the writing process; writing business correspondence; designing business documents; preparing reports, proposals, manuals and presentations; preparing employment and administrative messages.