Business Principles and Management
11th Edition
Published on 2. October 2000
Book
Hardback
736 pages
978-0-538-69793-4 (ISBN)
Description
Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.
More details
Edition
11th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 257 mm
Width: 208 mm
Thickness: 30 mm
Weight
1544 gr
ISBN-13
978-0-538-69793-4 (9780538697934)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Chapter 1: Characteristics of Business, Chapter 2: Social and Ethical Environment of Business, Chapter 3: Economic Environment of Business, Chapter 4: International Environment of Business, Chapter 5: Proprietorships and Partnerships, Chapter 6: Corporate Forms of Business Ownership, Chapter 7: Legal Aspects of Business, Chapter 8: Technology and Information Management, Chapter 9: Organizational Communications, Chapter 10: Management Functions and Decision Making, Chapter 11: The Manager as Leader, Chapter 12: Planning and Organizing, Chapter 13: Implementing and Controlling, Chapter 14: Financial Records in a Business, Chapter 15: Financial Analysis of a Business, Chapter 16: Financing a Business, Chapter 17: Financial Services, Chapter 18: Credit and Collections, Chapter 19: Business Risks and Insurance, Chapter 20: Production and Operations Management, Chapter 21: Nature and Scope of Marketing, Chapter 22: Product Development and Distribution, Chapter 23: Purchasing, Pricing, and Promotion, Chapter 24: E-Commerce, Glossary, Index