Principles of Marketing
3rd Edition
Published on 1. January 1995
Book
Paperback/Softback
520 pages
978-0-13-180993-2 (ISBN)
Description
Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
More details
Edition
3rd edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Illustrations
indexes
Dimensions
Height: 280 mm
Width: 210 mm
Weight
1121 gr
ISBN-13
978-0-13-180993-2 (9780131809932)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joel R. Evans | Barry R. Berman
Principles of Marketing
Book
01/1995
3rd Edition
Pearson
€59.70
Article exhausted; check for reprint
Previous edition
Joel R. Evans | Barry R. Berman
Principles of Marketing
Book
01/1995
3rd Edition
Pearson
€59.70
Article exhausted; check for reprint
Persons
Content
An introduction to marketing; broadening the scope of marketing; consumer analysis; understanding and responding to diversity in the marketplace; product planning; distribution planning; promotion planning; price planning.