Markets for Managers
A Managerial Economics Primer
Published on 19. September 2014
Book
Hardback
272 pages
978-1-118-86796-9 (ISBN)
Description
Praise for Markets for Managers
"It could redefine how politicians and senior executives understand the reality of market processes." --Steve Baker MP, Treasury Select Committee
"Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work." --Philip Booth, Editorial and Programme Director, Institute of Economic Affairs
"Full of excellent examples and a pleasure to read." --Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School
"An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended." --Allister Heath, Deputy Editor, The Telegraph
"Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!" --Peter G. Klein, University of Missouri
"Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession." --Toby Baxendale, Entrepreneur
"An engaging, clear, comprehensive course in economics." --Sam Bowman, Research Director, Adam Smith Institute
"I am confident this book will become a favourite read among our current students and alumni." --Zoran Dordevic, Managing Partner, Cotrugli Business School
"An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon." --Bruno Prior, Managing Director, Forever Fuels Ltd
"Handy at all times." --Krunoslav Koprivnjak, Sales Representative, Oracle
More details
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Unsewn / adhesive bound
Paper over boards
With dust jacket
Dimensions
Height: 250 mm
Width: 175 mm
Thickness: 19 mm
Weight
656 gr
ISBN-13
978-1-118-86796-9 (9781118867969)
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2014
Wiley
€38.99
Available for download
E-Book
08/2014
Wiley
€38.99
Available for download
Person
ANTHONY J. EVANS, PHD, is Associate Professor of Economics at ESCP Europe Business School. He has taught for ESCP Europe, Cotrugli Business School, Danube University, and Helsinki School of Economics, as well as designing and managing custom programmes. Anthony participated in the Global Colloquium for Participant-Centred Learning at Harvard Business School and was a Fulbright Scholar-in-Residence at San Jose State University. He is a member of the Institute of Economic Affairs' Shadow Monetary Policy Committee. He received his MA and PhD in Economics from George Mason University, USA, and a BA (Hons) from the University of Liverpool, UK.
Content
Preface ix
Introduction xi
CHAPTER 1 Incentives Matter 1
1.1 Managerial Individualism 2
1.2 Demand Curves 5
1.3 Elasticity 12
Notes 16
CHAPTER 2 Cost and Choice 19
2.1 Opportunity Cost 20
2.2 Diminishing Marginal Returns 22
2.3 The Planning Horizon 26
2.4 Cost vs. Waste 28
Notes 29
CHAPTER 3 Market Exchange 33
3.1 Market Equilibrium 33
3.2 Comparative Statics 36
3.3 Information Economics 41
Notes 44
CHAPTER 4 Prices and Economic Calculation 47
4.1 Entrepreneurship 48
4.2 The Firm 52
4.3 Price Discrimination 54
4.4 The Knowledge Problem 58
4.5 Internal Markets 60
Notes 63
CHAPTER 5 Competition and the Market Process 67
5.1 Market Concentration 67
5.2 Collusion 69
5.3 Market Contestability 72
5.4 Monopoly Power 77
Notes 78
CHAPTER 6 Capital Theory and Recalculation 81
6.1 Microclimate 82
6.2 Unemployment 84
6.3 Recalculation 90
Notes 93
CHAPTER 7 Public Finance 97
7.1 Taxation 97
7.2 Bonds 101
7.3 Banking 104
7.4 Saving 107
7.5 Real Business Cycles 108
7.6 National Income Accounting 109
Notes 112
CHAPTER 8 Monetary Theory 117
8.1 Inflation 118
8.2 Monetary Policy 126
8.3 Monetary Regimes 133
8.4 Macroeconomic Fluctuations 135
Notes 137
CHAPTER 9 Fiscal Policy 141
9.1 The Great Depression 142
9.2 Fiscal Stimulus 144
9.3 Expansionary Fiscal Contractions 150
9.4 Confidence 153
9.5 Laissez-faire 155
9.6 The Phillips Curve 156
Notes 158
CHAPTER 10 International Economics 163
10.1 Globalisation and Trade Theory 164
10.2 Balance of Payments 168
10.3 Foreign Exchange Markets 170
10.4 Currency Regimes 175
Notes 179
CHAPTER 11 Behavioural Economics 183
11.1 Behavioural Anomalies 184
11.2 Market Efficiency 188
Notes 194
CHAPTER 12 Global Prosperity 199
12.1 Growth Theory 199
12.2 Happiness 202
12.3 Economic Freedom 206
12.4 Public Choice Theory 208
12.5 Transition Economics 215
Notes 223
Bibliography 231
Index 000