Exploring the Elements of Design
3rd Edition
Published on 9. March 2012
Book
Paperback/Softback
336 pages
978-1-111-64548-9 (ISBN)
Description
Designed to prepare readers for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
Reviews / Votes
"A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid."More details
Edition
3rd edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 274 mm
Width: 211 mm
Thickness: 18 mm
Weight
1066 gr
ISBN-13
978-1-111-64548-9 (9781111645489)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.
Content
Preface. 1. Defining the Language of Design. 2. Design and Typography. 3. Design and Image. 4. Design and Color. 5. Managing Effective Design. 6. Creativity and Visual Research. 7. Media and Technology for Communication Artists. 8. From Student to Professional. Glossary. Index.