Marketing
12th Edition
Published on 1. April 2001
Book
Paperback/Softback
768 pages
978-0-07-118034-4 (ISBN)
More details
Edition
12th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 275 mm
Width: 216 mm
Weight
1570 gr
ISBN-13
978-0-07-118034-4 (9780071180344)
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Schweitzer Classification