
Frontiers of Distance Learning in Business Education
Hooman Estelami(Author)
Hooman Estelami(Editor)
Cambridge Scholars Publishing
Published on 27. February 2013
Book
Hardback
210 pages
978-1-4438-4452-9 (ISBN)
Description
Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both. Within the domain of business education, approximately one-third of all business schools offer online business programs, and many more are expected to follow in this direction. Considerable attention is therefore being given by business educators to the refinement of pedagogical approaches in their distance learning offerings. The growth in attention is reflected in the rising number of academic papers related to distance learning methods which appear in leading business journals, as well as the growing number of workshops, research seminars and online forums on the topic. The objective of this book is to consolidate state-of-the-art knowledge on distance learning methods, best practices, and research findings as they relate to online business education. This exposure would help inform business faculty, administrators and course designers on how to optimize distance courses in the various sub-disciplines of business to achieve the most beneficial results for business students.
Reviews / Votes
'This is a compilation of a diverse group of scholarly documents dealing with 'distance learning'. The editor had done a masterful job of gathering the relevant research papers which allow the reader to get a general perspective on what is going on in this new and fast moving genre of business education. [...] The material presented in this book will help anyone involved in distance education, whether in business or some other field. These studies give us the foundation for making good decisions on how to present material in such a way as to engage our students and enhance learning. After all, that is what this is all about.'Dr Thomas LawMissional Universitytomlaw.org, 09.03.2017More details
Edition
Unabridged edition
Language
English
Place of publication
Newcastle upon Tyne
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Unabridged edition
Product notice
With dust jacket
Dimensions
Height: 212 mm
Width: 148 mm
ISBN-13
978-1-4438-4452-9 (9781443844529)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Hooman Estelami
Frontiers of Distance Learning in Business Education
E-Book
08/2014
1st Edition
Cambridge Scholars Publishing
€119.69
Available for download
Persons
Hooman Estelami is Professor of Marketing and Director of Blended and Distance Learning at the Graduate School of Business, Fordham University. He received his PhD in Marketing from Columbia University and his MBA from McGill University. Dr Estelami has received multiple awards for his research and teaching, and his research has been published in journals such as Marketing Education Review, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product and Brand Management, Journal of Services Marketing, Journal of Service Research, Journal of Financial Services Marketing, Marketing Education Review, International Journal of Bank Marketing, and elsewhere. He is the editor of the International Journal of Bank Marketing and the author of two books: Marketing Financial Services, and Marketing Turnarounds.