Writing Marketing Copy to Get Results
2nd Edition
Published on 26. August 1999
Book
Paperback/Softback
192 pages
978-1-86152-519-2 (ISBN)
Description
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
ISBN-13
978-1-86152-519-2 (9781861525192)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/1996
Financial Times Prentice Hall
€21.03
Article exhausted; check for reprint
Content
Introduction - what you can expect from this book; you, the writer; fundamentals - (1) structure; fundamentals - (2) style; writing publicity material; writing business literature; writing sales letters; writing speeches and presentations; writing advertising copy; revision; beyond the blueprints.