The Cambridge Handbook of Algorithmic Price Personalization and the Law
Published on 27. March 2025
Book
Hardback
348 pages
978-1-009-36789-9 (ISBN)
Description
In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain price. This practice of algorithmic pricing has become a widespread business model, raising concerns among economists and lawyers about its impact on the market and society. The Cambridge Handbook of Algorithmic Price Personalization and the Law is a comprehensive overview of the key debates surrounding algorithmic pricing, written by a multidisciplinary group of scholars with expertise in legal, economic, data science, and marketing research. The Handbook critically examines existing knowledge, identifies weaknesses, and proposes feasible alternatives for legal analysis, market regulation, and protection of vulnerable individuals. This comprehensive overview of algorithmic pricing is a one-stop reference for the political and legal community.
Reviews / Votes
'The Cambridge Handbook of Algorithmic Price Personalization and the Law is a timely and insightful resource that brings together leading expert perspectives on one of the most pressing regulatory challenges in the current digital marketplace - personalized pricing. This multidisciplinary guide is essential reading for understanding and addressing the complexities of algorithm-driven economic practices.' Florencia Marotta-Wurgler, Boxer Family Professor of Law, New York University School of Law 'This book is highly topical. It covers fundamental questions of price personalization as well as an in-depth analysis of EU law and other legal systems. A must-read for academics and legislators likewise.' Peter Rott, Professor of Civil Law, Commercial and Business Law, and Information Law, Carl von Ossietzky University Oldenburg 'This handbook on algorithmic price discrimination is a must-read for anyone interested in the historical background ('old wine in new bottles'), the economic implications (efficiency and distribution), the political move to regulation (world-wide legislative initiatives), and the legal questions (fairness and transparency). It offers deep insights and wide-ranging perspectives.' Hans-Wolfgang Micklitz, European University Institute in Florence 'The Cambridge Handbook of Algorithmic Price Personalization and the Law is a truly indispensable collection on personalized pricing. The editors have assembled a stellar set of contributors researching the cutting edge of this critically important phenomenon. Beginning with a technical, economic, and ethical overview, the collection offers strikingly cosmopolitan perspectives on the regulatory landscape. A remarkable contribution to the law and technology field, I expect this handbook to be frequently read and referenced by scholars and policymakers concerned with the law of pricing.' Frank Pasquale, Professor of Law, Cornell Law School and Cornell TechMore details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Illustrations
Worked examples or Exercises
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 23 mm
Weight
658 gr
ISBN-13
978-1-009-36789-9 (9781009367899)
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Schweitzer Classification
Persons
Fabrizio Esposito is Assistant Professor at the NOVA School of Law and CEDIS, Lisbon. Esposito integrates economics and psychology into EU consumer and regulatory law. He has over forty publications, including works on law, economics and digital markets, focusing on consumer welfare and sovereignty. Mateusz Grochowski is Associate Professor of Law at the Tulane University School of Law and Affiliated Fellow at the Information Society Project (Yale Law School). He works on contract theory, intersections between contract law and digital technologies, and on protection of consumers vis-a-vis new sources of market vulnerability, including algorithms and data.
Content
Introduction Algorithmic Price Personalization: From Laesio Enormis to Laesio Algorithmica? Mateusz Grochowski and Fabrizio Esposito; Part I. Understanding the Phenomenon: 1. What is the Problem with Price Personalization? Aditi Bagchi; 2. The Economics of Price Personalization: Theory and Evidence Pedro Brinca, Joao Ricardo Costa Filho and Luis F. Martinez; 3. Price Personalization vs. Contract Terms Personalization: Mapping the Complexity Antonio Davola, Fabrizio Esposito and Mateusz Grochowski; 4. Personalized Pricing in the Age of Big Data: A Technical Perspective Qiwei Han; 5. The Rise and Fall (?) of the Impersonal Price Giacomo Tagiuri; Part II. EU Law Perspectives on Price Personalization: 6. Beyond the Price Tag: Personalised Pricing and the Pre-contractual Rights of Consumers and Data Subjects Under EU Law Agnieszka Jablonowska, Francesca Lagioia, Giovanni Sartor; 7. Personalized Prices and Contractual Controls in EU Consumer Law Fernando Gomes Pomar and Mireia Artigot i Golobardes; 8. EU Competition Law and Personalized Pricing Mariateresa Maggiolino and Valeria Caforio; Part III. Beyond the European Union: 9. Personalized Pricing in Brazil Bruno Meyerhof Salama and Leda Batista da Silva; 10. The (il)Legality of Algorithmic Personalized Pricing: A Canadian Perspective Pascale Chapdelaine; 11. Algorithmic Price Personalization in China Jiangqiu Ge; 12. Price Personalization - An Indian Perspective Pratiksha Ashok and Sunitha Abhay Jain; 13. Algorithmic Personalized Pricing in the United States: A Legal Void Haggai Porat.