Raising the Bar

Praise for Raising the Bar "What makes this book worth reading is that he's as honest about his mistakes as his successes." --Newsweek "Best Mom & Pop business in America" --Reader's Digest America's 100 Best "Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." --Mikhail S. Gorbachev, chairman, Green Cross International "Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process." --Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org "This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart." --Julia Butterfly Hill, author, The Legacy of Luna "Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book." --David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco "In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world." --Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund