Introductory Management Science

Addressing the needs of both management students and those heading for a career in business administration, this text emphasises the role of management science techniques in the larger context of business decision-making. Strong emphasis on models is included - how they are created, used and the insights they provide - and the importance of management judgement in utilizing the informationn provided. Examples and end of chapter case studies give detailed examples of how techniques are utilized in practice, and thorough integration of computer applications is made, including the use of many popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+. New computer examples and problems for spreadsheets and @RISK have been added to most of the chapters in Part II.