Professional communication
Deliver effective written, spoken and visual messages
Published on 23. June 2015
Book
Paperback/Softback
320 pages
978-0-7021-7792-7 (ISBN)
Description
This book delivers effective written, spoken and visual messages. This 3rd edition is aimed at all professionals and students in business, industry and higher education institutions. The book offers sound advice, clear guidelines and numerous practical examples. This edition reflects how communication techniques have responded to the electronic age. It contains formats for all forms of academic and professional communication. Developed by the University of Cape Town, Professional Communication: Deliver effective written, spoken and visual messages third edition is aimed at all professionals and students in business, industry and higher education institutions. The book offers sound advice, clear guidelines and numerous practical examples. This edition reflects how communication techniques have responded to the electronic age. It contains formats for all forms of academic and professional communication.
More details
Edition
3rd ed
Language
English
Place of publication
Kenwyn
South Africa
Publishing group
Juta & Company Ltd
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-7021-7792-7 (9780702177927)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jane English is an associate professor and the head of professional communication studies at the University of Cape Town in South Africa. She is an established communication consultant to tertiary establishments, industry, and commerce.
Content
Requirements for Effective Writing; Selecting appropriate information; Pitch appropriately to your reader; Planning the message; Producing the document; Conclusion. Mail @ Work; Style and tone in mail; Types of letters and emails; Email; Memoranda; Faxes; The visual impact of text; Common errors in mail. Managerial Skills and Requirements; Building effective teams; Persuasion and negotiation; Ethics at work; Meetings: Agendas and minutes. Business Proposals and Business Plans; Proposals in business and industry; Writing a business plan. Report Writing; The nature of reports; Writing techniques to help your reader: The language and style of reports; Types of reports; The sections of an evaluative report. Presentation Skills; Oral presentation skills; Paired and group presentations; Credibility of the speaker; Troubleshooting. Graphics, Visual Aids, PowerPoint and Posters; Why, when and how to use graphics; Types of tables; Types of figures; Visuals in oral messages. Research Methods: Libraries and the Internet; Information categories; Libraries; The World Wide Web and the Internet; Citation, Referencing and Avoiding Plagiarism; why citation and referencing?; Citation styles for printed resources; Citing electronic sources; Citing secondary sources; Citing personal communication; The Research Journey: An Introduction to Research Methodology; Approaches to research; Planning your research; Collection and analysis of quantitative data; Collection and analysis of qualitative data; Writing up; Academic Proposals and Dissertations or Theses; Writing academic proposals; Writing academic theses; Further Reading and References.