Promotional Strategy
Managing the Marketing Communications Process
6th Edition
Published on 1. January 1987
Book
Hardback
621 pages
978-0-256-03643-5 (ISBN)
More details
Edition
6th ed.
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Width: 150 mm
ISBN-13
978-0-256-03643-5 (9780256036435)
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Schweitzer Classification