Business Research Methods
Published in December 1998
Book
Paperback/Softback
714 pages
978-0-07-115677-6 (ISBN)
Description
Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
More details
Series
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
tables
Dimensions
Height: 230 mm
Weight
230 gr
ISBN-13
978-0-07-115677-6 (9780071156776)
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Schweitzer Classification
Other editions
Previous edition
C.William Emory | Donald Cooper
Business Research Methods
Book
07/1994
McGraw-Hill Education (ISE Editions)
€29.70
Article exhausted; check for reprint
Persons
Content
Part 1 Introduction to business research: research in business; scientific thinking; the research process; the research proposal; ethics in business research. Part 2 The design of research: design strategies; measurement; scaling design; sampling design. Part 3 The sources and collection of data: secondary data sources; survey methods - communicating with respondents; instruments for respondent communication; observation; experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis; hypothesis testing; measures of association; multivariate analysis -an overview; presenting results - written and oral reports. appendices: business reference tools; decision theory problem; request for proposal (RFP) - assessment and contents; sample student term project; nonparametric significance tests; selected statistical tables.