eBusiness: A Beginner's Guide
Published on 16. January 2001
Book
Paperback/Softback
508 pages
978-0-07-212744-7 (ISBN)
Description
Build the optimal e-busniess site for your needs. This easy-to-follow beginner's guide explains how to develop e-commerce strategies to draw traffic, generate sales, and run your Internet business efficiently. You'll also learn to secure and optimize your site, from secure access and transactions to Quality of Service.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
1, black & white illustrations
Dimensions
Height: 232 mm
Width: 187 mm
Thickness: 34 mm
Weight
982 gr
ISBN-13
978-0-07-212744-7 (9780072127447)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Robert C. Elsenpeter is an author, Web content writer, and award-winning journalist.
Toby J. Velte, Ph.D. is an international best-selling author of business technology articles and books. He is co-founder of Velte Publishing, Inc. and the co-author of more than a dozen books published by McGraw-Hill. He is co-author of Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line and Cloud Computing: A Practical Approach. V. Dr. Velte is currently part of Microsofts North Central practice focused on helping thriving companies with their technology-based initiatives
Toby J. Velte, Ph.D. is an international best-selling author of business technology articles and books. He is co-founder of Velte Publishing, Inc. and the co-author of more than a dozen books published by McGraw-Hill. He is co-author of Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line and Cloud Computing: A Practical Approach. V. Dr. Velte is currently part of Microsofts North Central practice focused on helping thriving companies with their technology-based initiatives
Content
Part I: E-Commerce Through Technology. Chapter 1: E-Commerce Comes of Age. Chapter 2: The Business Cases for E-Commerce. Part II: E-Commerce Servers and Clients. Chapter 3: Operating Systems. Chapter 4: Configuring an E-Commerce Server. Chapter 5: Connecting Clients. Part III: Building an E-Commerce Infrastructure. Chapter 6: LANs. Chapter 7: WANs. Chapter 8: Quality of Service. Chapter 9: The Thinking Network. Chapter 10: Maintaining and Optimizing E-Business Sites. Part 4: Securing E-commerce Environments. Chapter 11: Creating Secure Networks. Chapter 12: Public Key Infrastructure. Chapter 13: Securing E-Commerce Servers. Part 5: Implementing E-Business Systems. Chapter 14: Connecting E-Business Solutions. Chapter 15: E-Commerce Application Service Providers.