eBay Your Business
Published on 16. January 2005
Book
Paperback/Softback
384 pages
978-0-07-225711-3 (ISBN)
Description
Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You'll never look at online auctions the same way again.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Illustrations
150 Illustrations
Dimensions
Height: 0 mm
Width: 0 mm
Thickness: 0 mm
ISBN-13
978-0-07-225711-3 (9780072257113)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Content
PART I: How Your Company Can Benefit from eBayCHAPTER 1: Welcome to the World of eBayCHAPTER 2: Evaluating Your Business's Sales PotentialCHAPTER 3: Research Prices for Your ProductsCHAPTER 4: Compare eBay with Existing Sales ChannelsCHAPTER 5: Cut Costs by Using eBay's B2B ChannelsPART II Bring Your Business to eBayCHAPTER 6: Lay the Groundwork for Your eBay IdentityCHAPTER 7: Define How Your Business Will WorkCHAPTER 8: Prepare an Excellent Auction ListingCHAPTER 9: Automate Your Business with Auction-Management ToolsCHAPTER 10: Refine Your eBay Presence PART III: Integrate Your eBay Business into Your InfrastructureCHAPTER 11: Align eBay and Your Current InfrastructureCHAPTER 12: Utilizing eBay to Market Your BusinessCHAPTER 13: Leverage Your Brand OnlineCHAPTER 14: Track and Evaluate Your eBay SalesPART IV: Grow Your eBay BusinessCHAPTER 15: Grow from Auctions to a StorefrontCHAPTER 16: Create New MarketsCHAPTER 17: Expand Your CapabilitiesAPPENDIX A: Important Web LinksAPPENDIX B: Glossary of eBay Abbreviations APPENDIX C: eBay Business Marketplace Categories