Marketing on the Internet
Multimedia Strategies for the World Wide Web
Published on 17. April 1995
Book
Paperback/Softback
400 pages
978-0-471-11850-3 (ISBN)
Description
This guide contains everything a business person needs to know in order to create an effective multimedia platform for conducting advertising, marketing and sales on the Internet.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 234 mm
Width: 190 mm
Weight
765 gr
ISBN-13
978-0-471-11850-3 (9780471118503)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
TAPPING IN TO THE RESOURCES OF THE INTERNET'S WORLDWIDEWEB; Internet Overview; Getting Internet Access for Marketing on the WorldWideWeb; The WorldWideWeb, and Using the Web for Business; Web Browsers; Important WorldWideWeb Resources and Sites; CREATING YOUR BUSINESS'S WORLDWIDEWEB SITE; Preparing Web Documents; Adding Graphics, Sound, and Database File Links to Web Pages; Homepages that Work; SUCCESSFUL INTERNET BUSINESS MARKETING STRATEGY; Caution, Security, and Customs of the Natives A Cautionary Tale; Effective WWW Marketing An Integrated Approach; The Future Think Months, Not Years; Appendices; Index.