Packaging Essentials

New in paperback, this essential book outlines and demonstrates basic package design guidelines through 100 principles in the areas of research, planning, and execution. It's a quick reference and primer on package design and the principles that make design projects successful. This highly visual resource is beneficial to beginning designers, students, and working designers, and the content helps to establish the rules and guides designers in knowing when and where to bend them. Illustrated examples demonstrate each principle so readers can see the principle at work in applied design.