Packaging Essentials
100 Design Principles for Creating Packages
Published on 1. June 2010
Book
Hardback
208 pages
978-1-59253-603-0 (ISBN)
Description
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 223 mm
Width: 261 mm
ISBN-13
978-1-59253-603-0 (9781592536030)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
06/2010
Rockport Publishers
€38.99
Available for download
Persons
Candace Ellicott and Sarah Roncarelli are the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario. Candace, as creative director, leads design projects and Sarah as lead strategist and writer articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work. Candace Ellicott is the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario, along with Sarah Roncarelli. Candace, as creative director, leads design projects and Sarah, as lead strategist and writer, articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work.