
Reputation Management Revised Edition
Revised Edition
Elearn(Author)
Pergamon (Publisher)
1st Edition
Published on 22. December 2008
Book
Paperback/Softback
112 pages
978-0-08-055742-7 (ISBN)
Description
This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional Practice & Development
Dimensions
Height: 297 mm
Width: 210 mm
Weight
426 gr
ISBN-13
978-0-08-055742-7 (9780080557427)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
11/2009
1st Edition
Routledge
€65.99
Available for download

E-Book
11/2009
1st Edition
Routledge
€65.99
Available for download
Person
By Elearn, Elearn training company
Content
introduction Having a good reputation counts; Chapter 1 Image and reputation; Chapter 2 Creating and managing a corporate image; Chapter 3 Creating and managing brand image; Chapter 4 Managing the internal image; Chapter 5 Managing the external image;