The Interdependency of Brand Value within the Balanced Scorecard
Why do not all Enterprises try to shape their Brands?
Published on 9. December 2010
Book
Paperback/Softback
28 pages
978-3-640-76941-4 (ISBN)
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 2 mm
Weight
45 gr
ISBN-13
978-3-640-76941-4 (9783640769414)
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Schweitzer Classification