Business Essentials
9th Edition
Published on 29. February 2012
Book
Paperback/Softback
504 pages
978-0-13-266402-8 (ISBN)
Description
Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Note: This is the standalone book, if you want the book/access card order the ISBN below;
013303402X / 9780133034028 Business Essentials Plus NEW MyBizLab with Pearson eText -- Access Card Package
Package consists of: 013266402X / 9780132664028 Business Essentials
013266514X / 9780132665148 2012 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Note: This is the standalone book, if you want the book/access card order the ISBN below;
013303402X / 9780133034028 Business Essentials Plus NEW MyBizLab with Pearson eText -- Access Card Package
Package consists of: 013266402X / 9780132664028 Business Essentials
013266514X / 9780132665148 2012 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
More details
Edition
9th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
ISBN-13
978-0-13-266402-8 (9780132664028)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Ronald J. Ebert | Ricky W. Griffin
Business Essentials
Book
05/2014
10th Edition
Pearson
€97.79
Article exhausted; check for reprint
Content
Part 1: The Contemporary Business World
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances
Chapter 1. The U.S. Business Environment
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Entrepreneurship, New Ventures, and Business Ownership
Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management
Chapter 6. Organizing the Business
Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation
Chapter 9. Leadership and Decision Making
Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior
Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business
Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking
Chapter 16. Managing Finances