Business Essentials
United States Edition
6th Edition
Published on 25. October 2006
Book
Paperback/Softback
544 pages
978-0-13-228785-2 (ISBN)
Description
For Introduction to Business courses.
Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 274 mm
Width: 214 mm
Thickness: 21 mm
Weight
1314 gr
ISBN-13
978-0-13-228785-2 (9780132287852)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2009
7th Edition
Prentice Hall
€61.89
Article is exhausted; no reprint
Book
7th Edition
Pearson
€89.12
The article will not be published
Previous edition
Ronald J. Ebert
Study Guide
Book
05/2004
5th Edition
Pearson
€32.18
Article exhausted; check for reprint
Content
Prologue: Setting the Stage
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Ethics and Social Responsibility in Business
Chapter 3: Entrepreneurship and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Managing the Business Enterprise
Chapter 6: Organizing the Business Enterprise
Chapter 7: Managing Operations and Improving Quality
Part III: People in Organizations
Chapter 8: Motivation and Satisfaction
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resources and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes, Consumer Behavior, and Products
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Doing Business with Information Technology
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Securities and Investments
Appendices Appendix I: Financial Risk and Risk Management
Appendix II: The Legal Context of Business
Appendix III: Personal Finance
Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Ethics and Social Responsibility in Business
Chapter 3: Entrepreneurship and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Managing the Business Enterprise
Chapter 6: Organizing the Business Enterprise
Chapter 7: Managing Operations and Improving Quality
Part III: People in Organizations
Chapter 8: Motivation and Satisfaction
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resources and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes, Consumer Behavior, and Products
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Doing Business with Information Technology
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Securities and Investments
Appendices Appendix I: Financial Risk and Risk Management
Appendix II: The Legal Context of Business
Appendix III: Personal Finance
Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index