Business Essentials

I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Conducting Business in the United States. 3. Understanding the Global Context of Business. 4. Conducting Business Ethically and Responsibly. II. UNDERSTANDING THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Understanding Entrepreneurship and the Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Motivating, Satisfying, and Leading Employees. 9. Managing Human Resources and Labor Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. 10. Understanding Marketing Processes and Consumer Behavior. 11. Developing and Pricing Products. 12. Promoting and Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. 13. Managing Production and Improving Quality. 14. Understanding Accounting and Information Systems. VI. UNDERSTANDING FINANCIAL ISSUES. 15. Understanding Money and Banking. 16. Understanding Securities and Investments. Appendix I: Financial and Risk Management. Appendix II: Understanding the Legal Context of Business.