Media Programming
7th Edition
Published on 26. April 2005
Book
Paperback/Softback
480 pages
978-0-534-63689-0 (ISBN)
Description
Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
More details
Edition
7th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Edition type
Revised edition
Illustrations
Illustrations
ISBN-13
978-0-534-63689-0 (9780534636890)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification