Broadcast/Cable Programming
Strategies and Practices
3rd Edition
Published on 1. January 1989
Book
Hardback
575 pages
978-0-534-09354-9 (ISBN)
Description
This book should be of interest to students taking courses in radio and television programming in departments of media and communication studies.
This book should be of interest to students taking courses in radio and television programming in departments of media and communication studies.
This book should be of interest to students taking courses in radio and television programming in departments of media and communication studies.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 230 mm
Weight
1000 gr
ISBN-13
978-0-534-09354-9 (9780534093549)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Programming resources and constraints. Broadcast television strategies. Cable television strategies. Commercial broadcast radio strategies. Public broadcasting strategies. Abbreviations. Glossary. Bibliography. Index to program titles. General index.