Food Product Development

Part I: Introduction 1. Keys to new product success and failure: Food products - the basis of innovation; Measures of product success and failure; The key factors in product success; Product development process; the basis for success; Managing for product success; Relating to consumers and markets: the key to product success; Knowledge of society, industry and technology; Product development management in the food industry; The basis and structure of the book; References. Part II: Key requirements for successful product development 2. Developing an innovation strategy: The possibilities for innovation; Incorporating innovation into the business strategy; Building up the innovation strategy; Getting the innovation strategy right; Focusing the product development programme; Developing the product development strategy; Planning the product development programme; References 3. The product development process: Product strategy; Product design and process development; Product commercialisation; Product launch and evaluation; Service in product development; Where is the product development process going? References 4. The knowledge base for product development: Technology, knowledge and the food system; Knowledge management or knowledge navigation; Necessary knowledge for product development; Tacit knowledge in product development; Creating knowledge in product knowledge; References 5. The consumer in product development: Understanding consumer behaviour and food choice; Integrating consumer needs and wants in product development; Keeping product development focused on the consumers; References Part III: Managing and improving product development 6. Managing the product development process: Principles of product development management; People in product development management; Designing the PD process; Establishing key decision points and the decision makers; Establishing outcomes, budgets and constraints; Organising the PD process; Managing the PD process; Company organisation for product development; References 7. Case studies: product development in the food system: Primary production: creating a new variety; Development of Thai mango products and their competitive advantage in export markets; Industrial products: PD process and management for whey proteins; Consumer products: a new product and new platform in variety sauces; Some brief comments on the cases; Acknowledgements; References 8. Improving the product development process: The key message; Evaluating product development; Innovation metrics; Striving for continuous improvement; References Index