Case Studies in Food Product Development

Part 1 Introduction


New product development: systematic industrial technology
M Earle and R Earle, New Zealand
- Food products in the food chain
- Strategy and management in different situations
- Product development processes
- Technological development
- Consumer and market research
- Managing the PD Process
- Educating the next generation of product developers
- New Product Development: a technology


Part 2 Product Development Strategy and Management


The multinational food business - strategic, organisational and management issues for product development.
D Inwood, New Zealand


- Introduction
- Multinational food businesses (MFBs)
- The recent history shaping the behaviour of multinational food businesses
- The current state of innovation in multinational food businesses
- The roles of the research and development manager
- Organisation of research and development
- The marketing of research and development
- Research and development and its contribution to corporate growth
- The new product development programme - establishing the investment in the `R' of R & D
- Bundling
- The research and development role
- Organizing and acquiring knowledge
- Research and development organisation, multinationally
- Problems met and lessons learnt
- References


The food research centre - assisting small and medium sized industry in Southern Thailand
P Thammanutwasik, Thailand
- Introduction
- Product Development in the research centre
- Guidelines for technology transfer in ADCET
- Cost estimation and return on investment
- Intellectual property
- Communication with clients
- Case study 1 in ADCET related to food product development
- Case study 2 in ADECT related to food process development
- Problems met and lessons learnt
- References


The supermarket industry - private label brand development
S Adapa and K Chakraborty, USA
- Development of store brands and brand equity
- Product development process for private brands
- New product development leadership culture
- Future trends and evolution in food retailing
- Pursuit of global food retailing strategies
- Problems and lessons learned in new product development in supermarkets
- References


Rural agroenterprise - cassava development in Latin America
B Edwardson, Canada and R Best, Colombia
- Introduction
- Background
- Cassava development in Colombia
- Product development strategy for cassava
- Product development process for cassava flour
- Phase 1, Research on the product, the process and the market
- Phase 2, Pilot plant establishment and test marketing of cassava flour
- Phase 3, Commercial development
- Problems met and lessons learnt
- Impact
- References


Part 3 Product Development Process


From farm to consumer - pioneering an early nutraceutical, Stolle milk
D Woodhams, New Zealand
- Introduction
- Setting up operations in New Zealand
- Government requirements
- Research and development in New Zealand
- Initial production
- Overall outcomes of the 1989/90 season
- Review of the 1988/89 season and planning for the 1989/90 season
- Commercial production 1989/90
- Product launch in Taiwan
- More recent history
- Problems met and lessons learnt
- References


From concept to international company - development of a new pet food product
B Wilkinson and J Palamountain New Zealand
- Introduction
- Background
- Product concept
- Product formulation and process development
- Storage tests
- Equipment selection and production development
- Changing consumers
- Product testing
- Market development
- Patenting, trademarking and licensing
- Problems met and lessons learnt
- References


From kitchen to market - first came the oat cake, now the oat bake, a traditional product for today's consumers
L (Ashworth) Bowie, Scotland
- Introduction
- Initial idea
- Protection of the idea
- Home kitchen development
- Market research
- Initial factory trials
- Further kitchen work
- Co-operation with Aberdeen company
- The commercial partner: Simmers of Edinburgh
- Initial product and packaging development
- Manufacture
- Shelf life testing
- Marketing development
- Launch of product
- Evaluation of launch
- Re-writing and updating of `Teach the Bairns to Bake'
- Problems met and lessons learnt
- Conclusions


From basic research to marketable product - success and failure of instant baked potatoes
B Ooraikul, Canada
- French fry industry and waste problems
- Product development challenge
- Product conception
- Development of prototype product
- Market assessment of prototype product
- Fine-tuning the product
- Process development
- Pilot plant development
- Production trial
- Consumer test
- Intellectual property development
- Commercial trial
- Problems met and lessons learnt
- References


Part 4 Technological Development


Radical process development - cutting techniques for an aerated sugar confectionery
R Perreau, UK
- Introduction
- The history
- Methods explored for cutting of sugar glass foam
- Pilot plant development of liquid jet cutting of sugar foam
- The full scale plant
- Problems met and lessons learnt
- Conclusions


Process innovation from research and development to production in a large company - development and commercialisation of a low temperature extrusion process
A Russell, UK
- Context
- Invention
- Building a business case
- Equipment development and scale up
- Building the science base
- Developing and testing prototype extruder in the factory
- Factory implementation
- Roll-out
- Problems met and lessons learnt
- Further reading
- Acknowledgements
- References


Up-scaling from development to production by small manufacturers - fishing, baking and sauce industries
T Sorensen, New Zealand
- Introduction
- Case study 1: Raw materials that vary
- Case study 2: The importance of correctly designed facilities
- Case study 3: The need for qualified and trained people in product and process development
- References


Spirit of entrepreneurship in commercialisation - product and process development of coconut beverage mix
C N Gwee, Malaysia
- Introduction
- Entrepreneur's dream
- Product idea
- Product design qualities
- Process development: improving the solubility of coconut cream powder
- Process development: other coconut cream powder problems
- Testing of prototype product
- Sourcing for capital
- Marketing development
- My first order
- Post-launch activities
- Problems met and lessons learnt
- Acknowledgements
- References


Part 5 Consumer and Market Research


Sensory testing in the product development process - the sensory researcher as a trusted advisor
A Goldman and E O'Neil, Canada
- Introduction
- Scenario 1 - The diagnostic technician
- The changing business environment
- The effects of the changing business environment in the food company
- Some results of the changing business environment
- Scenario 2 - The research coach
- Scenario 3 - The trusted research advisor
- Establishment of mutual trust in the food company
- Problems met and lessons learnt in developing and maintaining a model of trust
- References


Consumer research in the early stages of New Product Development - market-oriented development of meal compliment beverages
J Bogue and D Sorenson, Ireland
- Introduction
- Market dynamics and New Product Development trends: meal complement beverages
- Concept ideation and development during the early stages of the new product development process
- Selection of methods for consumer research on meal complement beverages
- Concept screening and development for meal complement beverages
- Product concept optimisation and refinement
- Final product concept and its use in product design
- Problems met and lessons learnt
- Summary
- References


Consumer research in product design - market-oriented development of healthy vegetable-based food for children
H A Sondergaard and M Edelenbos, Denmark
- Introduction
- The background
- The Means-End Chain (MEC) theory and practice
- Study design
- Generation of new ideas in the early stages of the new product development process
- The development of new product concepts by the new product development team
- Testing product concepts in the later phases of the new product development process
- Selection of products for further development
- Problems met and lessons learnt
- Further information
- References


Customer-centric product development - supermarket private label brands
A Currie, Australia
- Introduction
- Step 1 - Know what they want
- Step 2 - Design what they want
- Step 3 - Tell them you have what they want
- Step 4 - Keep checking that you are still providing what they want
- Left field ideas, individual opinions, sudden opportunities - how they fit


Part 6 Product Development in Practice


Product design, process development and manufacturing - a roadmap for the technologist
E Neff, Australia
- Introduction
- Managing the PD process
- Company Strategy and PD management
- Stage 1 - Feasibility
- Stage 2 - Development
- Stage 3 - Industrialisation
- Problems met and lessons learnt
- References


Consumers, customers, market places and markets in New Product Development - a roadmap through marketing and launching in Product Development
G Fuller, Canada
- An introduction: what roadmap to successful new products? 'Success' or 'failure': understanding the purpose of marketing and launching
- Steering the product development process
- Conclusions
- Summary
- References


Part 7 Education for New Product Development


Effective education for product development - building New Product Development courses in Thailand
V Haruthaithanasan, P Chompreeda, H Rimkeeree and T Suwonsichon, Thailand.
- Introduction
- Education for the agro-industry in Thailand
- History of education for Product Development: the Kasetsart University (KU) story
- Curriculum creation and implementation at Kasertsart University
- University co-operation
- Industrial co-operation: Industrial based projects
- Alumni
- Staff in 2007
- Research and centres of excellence
- Problems met and lessons learnt
- The future of PD education in Thailand
- Summary
- References