No Copy Advertising

In an effort to keep ahead in a rapidly changing world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience: No Copy Advertising which promotes, publicises and sells without words. Using examples from television, billboard, print, website and radio, an intriguing variety of examples from the international arena are examined. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk in depth about their approach.