Retailing
Published on 1. January 1992
Book
Hardback
500 pages
978-0-538-81443-0 (ISBN)
Description
"Retailing" concentrates on the fundamental information that every entry-level employee in the industry should know. The text aims to provide students with the basic understanding necessary to succeed in retailing, kindle in students an excitement about the dynamic nature of retailing and promote a respect for the career opportunities retailing offers. This book should be of interest to retail employees as well as college students in retail studies.
"Retailing" concentrates on the fundamental information that every entry-level employee in the industry should know. The text aims to provide students with the basic understanding necessary to succeed in retailing, kindle in students an excitement about the dynamic nature of retailing and promote a respect for the career opportunities retailing offers. This book should be of interest to retail employees as well as college students in retail studies.
"Retailing" concentrates on the fundamental information that every entry-level employee in the industry should know. The text aims to provide students with the basic understanding necessary to succeed in retailing, kindle in students an excitement about the dynamic nature of retailing and promote a respect for the career opportunities retailing offers. This book should be of interest to retail employees as well as college students in retail studies.
More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Illustrations
glossary
Dimensions
Height: 250 mm
Width: 210 mm
Weight
1080 gr
ISBN-13
978-0-538-81443-0 (9780538814430)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part One: Introduction to retailing. Perspectives on retailing. Retail planning and management. Part Two: The retailing environment. Retail customers. Competition in retailing. Channel behavior. Legal environment. Part Three: Location analysis. Retail location. Part Four: Managing retail operations. Financial planning. Merchandise buying and handling. Merchandise pricing. Advertising and promotion. Store design and layout. Personal selling and other services. Part Five: Retail planning, administration and control. Planning and controlling retail operations. Human resources. Retail information. Retailing - its problems, promises, and potential. Case study - K Mart. Appendices: Retailing careers. Fashion in retailing.