
What You Need to Know about Starting a Business
Kevin Duncan(Author)
Capstone Publishing Ltd
Published on 19. August 2011
Book
Paperback/Softback
216 pages
978-0-85708-204-6 (ISBN)
Description
Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?
Now is your chance. Starting up a business has never been more exciting.
This book explains what you really need to know to make your business a success:
* How you'll know if you've got a good idea
* The practicalities of setting up a company
* How to manage the money
* How to sell what you do
* How to make sure you stay soon through it all.
This is the book you need to swagger into the Dragon's Den full of confidence.
Introduction
Chapter 1 - The Idea
Chapter 2 - The Business Plan
Chapter 3 - Systems, Tools and Legalities
Chapter 4 - Money
Chapter 5 - Sales & Marketing
Chapter 6 - People
Chapter 7 - Growth and Staying Power
Chapter 8 - Lifestyle
Reviews / Votes
'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011. '.summarises all the essential information you need to start your own business into a concise and easy-to-read book.' (Flybe, January 2012)More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 12 mm
Weight
240 gr
ISBN-13
978-0-85708-204-6 (9780857082046)
Schweitzer Classification
Other editions
Additional editions

Kevin Duncan
What You Need to Know about Starting a Business
E-Book
10/2011
Capstone
€11.99
Available for download

Kevin Duncan
What You Need to Know about Starting a Business
E-Book
08/2011
Wiley
€11.99
Available for download
Person
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange.
Content
Introduction 1
1 - The Idea 7
2 - The Business Plan 37
3 - Laws and Systems 63
4 - The Money Bit 81
5 - Sales and Marketing 105
6 - People 135
7 - Growth and Durability 157
8 - Lifestyle Matters 177
Index 205