The Smart Strategy Book
50 ways to solve tricky business issues
2nd Edition
Will be published approx. on 19. May 2022
Book
Hardback
128 pages
978-1-911687-22-1 (ISBN)
Description
Most strategies are too long and boring. Far too many contain language that most of us can't understand.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
More details
Series
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 180 mm
Width: 120 mm
ISBN-13
978-1-911687-22-1 (9781911687221)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Kevin Duncan is a business adviser and marketing expert and is one of the UK's bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK.