Strategic Communication During Whole-System Change
Advice and Guidance for School District Leaders and PR Specialists
Published on 17. November 2006
Book
Paperback/Softback
262 pages
978-1-57886-531-4 (ISBN)
Description
Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.
Reviews / Votes
Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change. -- Sally J. Zepeda, PhD, College of Education, University of Georgia Solid information is presented....The book provides a great amount of information. * School Administrator * This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations. -- Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State UniversityMore details
Series
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 16 mm
Weight
434 gr
ISBN-13
978-1-57886-531-4 (9781578865314)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. He is the founding editor of Rowman & Littlefield Education's Leading Systemic School Improvement Series and has written numerous books.
Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K-12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.
Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K-12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.
Content
Part 1 Section 1: Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey
Chapter 2 Strategic Communication
Chapter 3 Why Whole-System Change is Needed: The Topography of Whole-System Change and A Compass to Navigate It
Chapter 4 A Change Leader's Guide to Shaping a School District's Future
Chapter 5 How To Transform An Entire School District: A Change Navigation Protocol for School Systems
Part 6 Section 2: How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts
Chapter 7 Public Relations in Times of Great Change: A Systems Perspective
Chapter 8 Establishing Relationships and Building Trust to Facilitate School District Improvement
Chapter 9 Creating School District Renewal Through a Shared Vision
Chapter 10 Changing Minds and Hearts: A Challenge for Strategic Communication
Chapter 11 Power, Politics and Ethics: Dynamic Leadership for Systemic Change in School Districts
Part 12 Section 3: Voices from the Field
Chapter 13 Essay 1: Communicating with Key Stakeholders to Enable Strategic Change
Chapter 14 Essay 2: Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change
Chapter 15 Essay 3: The Role of a School Board in Communicating Change in Front of and Behind the Camera
Chapter 16 Essay 4: The Role of School Public Relations: Bringing Order Out of Chaos
Chapter 17 Essay 5: Community Involvement in Decatur's Journey Toward Excellence
Chapter 18 Epilogue: Communicating in Times of Great Change
Chapter 2 Strategic Communication
Chapter 3 Why Whole-System Change is Needed: The Topography of Whole-System Change and A Compass to Navigate It
Chapter 4 A Change Leader's Guide to Shaping a School District's Future
Chapter 5 How To Transform An Entire School District: A Change Navigation Protocol for School Systems
Part 6 Section 2: How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts
Chapter 7 Public Relations in Times of Great Change: A Systems Perspective
Chapter 8 Establishing Relationships and Building Trust to Facilitate School District Improvement
Chapter 9 Creating School District Renewal Through a Shared Vision
Chapter 10 Changing Minds and Hearts: A Challenge for Strategic Communication
Chapter 11 Power, Politics and Ethics: Dynamic Leadership for Systemic Change in School Districts
Part 12 Section 3: Voices from the Field
Chapter 13 Essay 1: Communicating with Key Stakeholders to Enable Strategic Change
Chapter 14 Essay 2: Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change
Chapter 15 Essay 3: The Role of a School Board in Communicating Change in Front of and Behind the Camera
Chapter 16 Essay 4: The Role of School Public Relations: Bringing Order Out of Chaos
Chapter 17 Essay 5: Community Involvement in Decatur's Journey Toward Excellence
Chapter 18 Epilogue: Communicating in Times of Great Change