
Decoding the Metaverse
Expand Your Business Using Web3
Chris Duffey(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. February 2023
Book
Paperback/Softback
368 pages
978-1-3986-0904-4 (ISBN)
Description
Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today.
In
Decoding the Metaverse
, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.
The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse.
Decoding the Metaverse
ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.
Throughout
Decoding the Metaverse
, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.
Reviews / Votes
"In his comprehensive new book, Chris Duffey breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called 'metaverse.' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey's book is an indispensable guide to this exciting new world of possibility."More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 20 mm
Weight
562 gr
ISBN-13
978-1-3986-0904-4 (9781398609044)
Schweitzer Classification
Other editions
Additional editions

E-Book
02/2023
1st Edition
Kogan Page Ltd
€36.99
Available for download

Book
02/2023
1st Edition
Kogan Page Ltd
€120.10
Shipment within 10-20 days
Person
Author
Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships.
He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.
Content
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- Chapter - 00: Introduction;
- Section - ONE: Decoding the platform;
-
- Chapter - 01: Web 1.0, Web 2.0, Web 3.0;
- Chapter - 02: The metaverse;
- Chapter - 03: Blockchain;
- Section - TWO: Decoding the experience;
-
- Chapter - 04: NFTs;
- Chapter - 05: Gaming;
- Chapter - 06: Entertainment;
- Chapter - 07: Digital fashion;
- Chapter - 08: Tokenomics;
- Chapter - 09: 3D worlds;
- Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI;
- Section - THREE: Decoding the imperative;
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- Chapter - 11: Ethics, privacy, security and standards;
- Chapter - 12: Connection, unity and community;
- Chapter - 13: The world of empowerment