Graphic Design History
A Critical Guide
Published on 15. February 2008
Book
Paperback/Softback
416 pages
978-0-13-241075-5 (ISBN)
Description
Graphic Design History traces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer's work, placing emphasis on the relevance of the history to the practices of designers today. Designed by the authors, the book is beautiful, spacious, and elegant. Clearly organized into three content-rich layers, it is informative yet lively and driven by ideas that offer ways of thinking about graphic design from a wealth of historical examples
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 214 mm
Width: 274 mm
Thickness: 18 mm
Weight
1130 gr
ISBN-13
978-0-13-241075-5 (9780132410755)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Johanna Drucker | Emily McVarish
Graphic Design History Plus MySearchLab with eText -- Access Card Package
Book
10/2012
2nd Edition
Pearson
€105.48
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Johanna Drucker | Emily McVarish
Graphic Design History
Book
05/2012
2nd Edition
Pearson
€170.49
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Persons
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
Content
Acknowledgments
Preface
Introduction
Prehistoric Prelude to Graphic Design 35,000-2700 bce 2
Evolutionary foundations of communication
Language and design
Early graphic forms
Communicating ideas and beliefs
The invention of proto-writing
Conclusion
Timeline
Tools of the trade
Early Writing: Mark-making, Notation Systems, and Scripts 3000-500 bce 10
Mark-making
Notation
Varieties of early writing
The spread of writing as idea and script
The alphabet
Literate culture
Conclusion
Timeline
Tools of the trade
Classical Literacy 700 bce-400 ce 28
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Conclusion
Timeline
Tools of the trade
Medieval Letterforms and Book Formats 400-1450 44
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade
Renaissance Design: Standardization and Modularization in Print 1450-1660 68
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade
Modern Typography and the Creation of the Public Sphere 1660-1800 94
Printed matter and the public sphere
News books, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade
The Graphic Effects of Industrial Production 1800-1850 118
Industrialization and visual culture
Illustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic art
Critical issues
Conclusion
Timeline
Tools of the trade
Mass Mediation 1850-1900s 140
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade
Formations of the Modern Movement 1880s-1910s 162
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade
Innovation and Persuasion 1910-1930 186
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade
The Culture of Consumption 1920s-1930s 212
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade
Public Interest Campaigns and Information Design 1930s-1950s 234
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade
Corporate Identities and International Style 1950s-1970s 258
Image and identity systems
International style
Style, systems, and graphic design concepts
Technology
The profession
Conclusion
Timeline
Tools of the trade
Pop and Protest 1960s-1970s 280
Pop culture and style
Self-conscious graphic design
Slick surfaces and high production values
Counterculture and the alternative press
Revolutionary culture and protest
Changes in the profession
Critical vocabulary
Conclusion
Timeline
Tools of the trade
Postmodernism in Design 1970s-1980s and Beyond 300
Postmodern styles
Postmodern consumption and conservatism
Critical theory and postmodern sensibility
Postmodernism and activism
Changes in the profession
Conclusion
Timeline
Tools of the trade
Digital Design After the 1970s 322
Digital technology: from punch cards and plotters to desktop computing
Media transitions: type design and publications
Fluidity and functionality
The myth of immateriality and challenges of digital design
Conclusion
Timeline
Tools of the trade
Glossary 343
Credits
Bibliography
Index
Preface
Introduction
Prehistoric Prelude to Graphic Design 35,000-2700 bce 2
Evolutionary foundations of communication
Language and design
Early graphic forms
Communicating ideas and beliefs
The invention of proto-writing
Conclusion
Timeline
Tools of the trade
Early Writing: Mark-making, Notation Systems, and Scripts 3000-500 bce 10
Mark-making
Notation
Varieties of early writing
The spread of writing as idea and script
The alphabet
Literate culture
Conclusion
Timeline
Tools of the trade
Classical Literacy 700 bce-400 ce 28
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Conclusion
Timeline
Tools of the trade
Medieval Letterforms and Book Formats 400-1450 44
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade
Renaissance Design: Standardization and Modularization in Print 1450-1660 68
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade
Modern Typography and the Creation of the Public Sphere 1660-1800 94
Printed matter and the public sphere
News books, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade
The Graphic Effects of Industrial Production 1800-1850 118
Industrialization and visual culture
Illustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic art
Critical issues
Conclusion
Timeline
Tools of the trade
Mass Mediation 1850-1900s 140
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade
Formations of the Modern Movement 1880s-1910s 162
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade
Innovation and Persuasion 1910-1930 186
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade
The Culture of Consumption 1920s-1930s 212
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade
Public Interest Campaigns and Information Design 1930s-1950s 234
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade
Corporate Identities and International Style 1950s-1970s 258
Image and identity systems
International style
Style, systems, and graphic design concepts
Technology
The profession
Conclusion
Timeline
Tools of the trade
Pop and Protest 1960s-1970s 280
Pop culture and style
Self-conscious graphic design
Slick surfaces and high production values
Counterculture and the alternative press
Revolutionary culture and protest
Changes in the profession
Critical vocabulary
Conclusion
Timeline
Tools of the trade
Postmodernism in Design 1970s-1980s and Beyond 300
Postmodern styles
Postmodern consumption and conservatism
Critical theory and postmodern sensibility
Postmodernism and activism
Changes in the profession
Conclusion
Timeline
Tools of the trade
Digital Design After the 1970s 322
Digital technology: from punch cards and plotters to desktop computing
Media transitions: type design and publications
Fluidity and functionality
The myth of immateriality and challenges of digital design
Conclusion
Timeline
Tools of the trade
Glossary 343
Credits
Bibliography
Index