Positive Negativity
Diluting the Positivity Bias in Marketing
University of Birmingham (Publisher)
Published in December 1993
Book
Paperback/Softback
31 pages
978-0-7044-1402-0 (ISBN)
More details
Series
Language
English
Place of publication
Edgbaston
United Kingdom
Illustrations
1fig.
Dimensions
Height: 300 mm
ISBN-13
978-0-7044-1402-0 (9780704414020)
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Schweitzer Classification