
Business Economics
Rob Dransfield(Author)
Routledge (Publisher)
1st Edition
Published on 19. August 2013
Book
Paperback/Softback
488 pages
978-1-4441-7045-0 (ISBN)
Article exhausted; check for reprint
Description
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.
This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which 'green' perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.
Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.
This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which 'green' perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.
Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.
Reviews / Votes
'This is far more than just another Business Economics text. Dransfield goes straight to the heart of what is important in business today. From globalisation to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.'James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
3 s/w Photographien bzw. Rasterbilder, 106 s/w Zeichnungen, 109 s/w Abbildungen, 78 s/w Tabellen
78 Tables, black and white; 106 Line drawings, black and white; 3 Halftones, black and white; 109 Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Weight
1190 gr
ISBN-13
978-1-4441-7045-0 (9781444170450)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Rob Dransfield
Business Economics
E-Book
08/2013
1st Edition
Hodder Arnold
€84.09
Available for download

Rob Dransfield
Business Economics
Book
08/2013
1st Edition
Routledge
€282.73
Article exhausted; check for reprint
Person
Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).
Content
1. Introduction to Economics for Business 2. Quantitative Analysis for Economists 3. How Markets Work! 4. Costs and Revenues 5. Different Types of Market Structures 6. Business Strategy in an Economic Context 7. Government Regulation and Competition 8. The Wider Role of Government in the Economy 9. Economic Ideas and Policy 10. Economic Indicators 11. The International Economy 12. The Economics of Globalization 13. Money, Banking and Finance 14. Government Fiscal Policy 15. Green Economics 16. Business in the Economy 17. Financial Planning and Investment Appraisal