
Technology Ventures
McGraw Hill Higher Education (Publisher)
2nd Edition
Published on 16. November 2006
Book
Mixed media product
658 pages
978-0-07-125923-1 (ISBN)
Description
Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators with current examples of new technologies and an extensive suite of media resources. Dorf and Byers's comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.
More details
Edition
2nd edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 233 mm
Width: 187 mm
Thickness: 24 mm
Weight
1 gr
ISBN-13
978-0-07-125923-1 (9780071259231)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
07/2004
McGraw-Hill Publishing Co.
€86.65
Article exhausted; check for reprint
Persons
Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.
Content
PART I 1 Capitalism and the Technology Entrepreneur 2 Opportunity and the Business Summary 3 Building a Competitive Advantage 4 Creating a Strategy 5 Innovation Strategies PART II 6 Risk and Return 7 Venture Creation and the Business Plan 8 Independent Versus Corporate Ventures 9 Knowledge, Learning, and Design 10 Legal Formation and Intellectual Property PART III 11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 The Management of Operations 15 Acquisitions, Mergers, and Global Business PART IV 16 The Profit and Harvest Plan 17 The Financial Plan 18 Sources of Capital 19 Presenting the Plan and Negotiating the Deal 20 Leading a New Technology Venture to Success References Appendix A Business Plans Appendix B Cases Information Sources on the Internet Glossary Index