Strategic Marketing Decisions 2007/08
07/08 Edition
4th Edition
Published on 29. June 2007
Book
Paperback/Softback
320 pages
978-0-7506-8415-6 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 edition contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Strategic Marketing Decisions module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 210 mm
Width: 297 mm
ISBN-13
978-0-7506-8415-6 (9780750684156)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Isobel Doole | Robin Lowe
Strategic Marketing Decisions 2006-2007
Book
06/2006
Butterworth-Heinemann
€32.18
Article exhausted; check for reprint
Content
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.