Strategic Market Relationships
From Strategy to Implementation
1st Edition
Published on 27. December 2001
Book
Paperback/Softback
XVI, 288 pages
978-0-471-49443-0 (ISBN)
Description
Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive businesses and organisations. Strategic Market Relationships re-examines the nature and scope of marketing and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
More details
Edition
1., Aufl.
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 23.5 cm
Width: 19.3 cm
Weight
562 gr
ISBN-13
978-0-471-49443-0 (9780471494430)
Schweitzer Classification
Other editions
New editions
Book
04/2007
2nd Edition
Wiley
€63.50
Shipment within 10-20 days
Persons
BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
Content
Preface.Acknowledgements.Introduction to Strategic Market Relationships. Relationships are Strategic. Relationship--based Theories. Relationship Planning. Networks. Relationship Classification and Development. The 5--S Framework of Relationship Management Implementation. Customer Relationship Management. E--relationships. Innovation and Strategic Market Relationships. Relationship Internationalisation. Relationship Performance. Strategic Market Relationships: Conclusions and Further Reflections. References. Index.