Media Dynamics
A Reader
Book
Paperback/Softback
544 pages
978-0-07-017892-2 (ISBN)
Description
This collection contains a blend of academic and popular press pieces on the mass media, as well as pieces dealing with new trends, technological developments and contemporary issues. The latter includes such issues as international communication and the future of the mass media. The book's pedagogical aids include chapter introductions to tie the readings together, headnotes for each article and questions at the end of each chapter.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
ISBN-13
978-0-07-017892-2 (9780070178922)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Overview - functions of mass communication; the print media - history and structure of news, magazines and book publishing; the audio media - history and structure of radio and sound recording; the visual media - history and structure of television and motion; information and persuasion - newsgathering, public relations, advertising; the media and minorities; the audience - impact and effects; media law, policy and effects; international mass communication; the future of mass media.