Dynamics of Mass Communication
Published on 1. November 1998
Book
Paperback/Softback
608 pages
978-0-07-115685-1 (ISBN)
Description
This text combines student oriented writing and detailed coverage of history, with a balanced approach to the strengths and weaknesses of media. It focuses on what students need to know in order to work in the industry, and emphasizes issues, current trends, and the social impact of media.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations (some col.), ports.
Dimensions
Height: 230 mm
Width: 203 mm
Weight
1180 gr
ISBN-13
978-0-07-115685-1 (9780071156851)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2001
7th Edition
McGraw-Hill Publishing Co.
€38.37
Shipment within 15-20 days
Previous edition
Joseph R. Dominick
The Dynamics of Mass Communication
Book
12/1995
McGraw-Hill Education (ISE Editions)
€29.65
Article exhausted; check for reprint
Content
Part 1 The nature and function of mass communication systems - communication: mass and other forms; perspectives on mass communication; the historical and cultural context. Part 2 The print media: newspapers; magazines; book publishing. Part 3 The electronic media: radio; sound recording; motion pictures; television; computers and the Internet. Part 4 Specific media professions: news-gathering and reporting; public relations; the structure of the advertising industry; formal controls - laws, rules, regulations; ethics and other informal controls. Part 5 Impact: the global village; international and comparative media systems; social effects of mass communication.