The Dynamics of Mass Communication
Published in December 1995
Book
Paperback/Softback
640 pages
978-0-07-114139-0 (ISBN)
Description
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
Weight
1090 gr
ISBN-13
978-0-07-114139-0 (9780071141390)
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Schweitzer Classification
Other editions
New editions
Joseph R. Dominick
Dynamics of Mass Communication
Book
11/1998
McGraw-Hill Education (ISE Editions)
€43.32
Article exhausted; check for reprint
Content
Part 1 The nature and function of mass communication systems: communication - mass and other forms; uses and functions of mass communication; the global village - international and comparative mass media systems. Part 2 The print media: history of print media; structure of the newspaper industry; structure of the magazine industry; structure of the book industry. Part 3 The electronic media: history of radio and recording; history of film and television; structure of the television industry; computers and mass communication. Part 4 Special mass media professions: news gathering and reporting; the structure of the public relations industry; the structure of the advertising industry. Part 5 Regulation of the mass media: formal controls - laws, rules, regulations; informal controls - ethics, codes, self-regulation and external pressure. Part 6 Mass media audiences: audience characteristics and patterns of use; mass media feedback systems. Part 7 The social impact of mass communication; effects of mass communication on knowledge and attitudes; the effects of mass communication on behaviour.