The Dynamics of Mass Communication

This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite. Each chapter in part 2, 3 and 4 (covering print media, electronic media and specific media professions) now has a new section called "Books in the Digital Age", which deals with the effect of new technologies on the media being discussed. "New Media Decision Maker" boxes, which cover key decision makers in the media, have been added, and the emphasis on media economics has been maintained from previous editions. Also, the discussion of the social impact of the media has been preserved.