The Dynamics of Mass Communication: WITH PowerWeb and OLC Website
8th Edition
Published on 1. July 2004
Book
Mixed media product
978-0-07-111117-1 (ISBN)
Description
"The Dynamics of Mass Communication: Media in the Digital Age" focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a new chapter on handheld wireless media, a continued emphasis on the transition to digital media with more information about digital transitions in traditional print and electronic media, increased number of ethical issues boxes, and more. Dominick's cogent and lively writing style has made this text a student favourite.
More details
Edition
8th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 228 mm
Width: 177 mm
Thickness: 21 mm
Weight
1009 gr
ISBN-13
978-0-07-111117-1 (9780071111171)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph R. Dominick
Dynamics of Mass Communication: WITH Media World DVD and PowerWeb
Media in the Digital Age
Book
05/2006
9th Edition
McGraw Hill Higher Education
€43.32
Shipment within 15-20 days
Person
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.