Dynamics of Mass Communication: With Media World CD-ROM and PowerWeb
Media in the Digital Age
7th Edition
Published on 1. June 2001
Book
Hardback
978-0-07-248896-8 (ISBN)
Description
"The Dynamics of Mass Communication: Media in the Digital Age" focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.
More details
Edition
7th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 251 mm
Width: 198 mm
Thickness: 22 mm
Weight
952 gr
ISBN-13
978-0-07-248896-8 (9780072488968)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph Dominick
MP Dyn,Ass Comw/Cds/POW
Book
05/2004
8th Edition
McGraw-Hill Inc.,US
€81.36
Article is exhausted; no reprint
Person
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Content
Part I. The Nature and Function of Mass Communication Systems Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: The Historical and Cultural Context Part II. The Print Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Book Publishing Part III. The Electronic Media Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: Computers and the Internet Part IV. Specific Media Professions Chapter 12: News Gathering and Reporting Chapter 13: Public Relations Chapter 14: The Structure of the Advertising Industry Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V. Impact Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication