Dynamics of Mass Communication: Media in Transition
11th Edition
Published on 16. April 2010
Book
Paperback/Softback
512 pages
978-0-07-122146-7 (ISBN)
Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
More details
Edition
11th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 274 mm
Width: 216 mm
Thickness: 20 mm
Weight
1007 gr
ISBN-13
978-0-07-122146-7 (9780071221467)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Content
Brief Contents
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 NewspapersChapter 5 Magazines
Chapter 6 Books
Chapter 7 Radio
Chapter 8 Sound Recording
Chapter 9 Motion Pictures
Chapter 10 Broadcast Television
Chapter 11 Cable, Satellite and Internet Television
Chapter 12 The Internet and the World Wide Web
Part III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 Advertising
Part IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 International and Comparative Media Systems
Chapter 19 Social Effects of Mass CommunicationGlossary
Photo Credits
Index
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 NewspapersChapter 5 Magazines
Chapter 6 Books
Chapter 7 Radio
Chapter 8 Sound Recording
Chapter 9 Motion Pictures
Chapter 10 Broadcast Television
Chapter 11 Cable, Satellite and Internet Television
Chapter 12 The Internet and the World Wide Web
Part III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 Advertising
Part IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 International and Comparative Media Systems
Chapter 19 Social Effects of Mass CommunicationGlossary
Photo Credits
Index